Case Studies
Read through our case studies to see examples of issues you might face in your online diamond search. The information detailed in each case study is based on real diamonds from industry-leading online retailers.
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Is The Extra $507 Worth It?
You see two very similar diamonds online, but one is 0.01 carat larger and $507 more expensive. Should you buy the larger, more expensive diamond?
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Is A Better Cut Grade Worth Almost $2000?
You see two 1.02-carat diamonds with G color and VS2 clarity online, but one has a better cut grade and is $1,958 more expensive. Should you buy the better cut diamond?
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Great Deal or Feathered Nest?
You see a diamond online that looks like a great stone at a great price. But what about those breaks, or "feathers," on both the top and bottom of the diamond?
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Is This Good Cut Good Enough?
Should you pursue a good deal on a diamond with a cut rated "good?"
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Looks Good But Will It Last?
You see a diamond online whose top half is free from inclusions. Is this a good choice, or should you be concerned about the inclusions in the stone's bottom half?