Our FAQs section answers many of the questions you might have about buying a diamond and contains valuable information you need to know before shopping for your perfect stone online.
- What are the Four C's?
- Are the Four C's all you need to know to understand diamonds?
- Can you make a prudent diamond selection without ever viewing a diamond in person?
- What is a "grading report" or "certificate?"
- Are all grading reports created equally?
- Which grading reports do you recommend?
- What are "certified" diamonds?
- Is a grading report (or certificate) all I need to protect myself when buying a diamond?
- I’ve read customer testimonials—people seem delighted with their online purchases. Do I really need help?
- What is fluorescence?
- What are “conflict diamonds”?
- Does the typical jewelry storeowner, manager or sales associate have the technical knowledge needed to truly understand what they're selling?
- How can I be sure the diamond I am purchasing matches up with the grading report shown?
- How can I avoid overpaying for a diamond?
- Do I need to worry about artificial diamonds?
- Does it matter who I buy a diamond from?
- Is diamond the hardest substance on earth and can it ever break?
- What is "fracture filling" and do I have to worry about it in Gemological Institute of America (GIA)-certified diamonds?
- What is an "ideal diamond?"
- What is a gemologist?
- Are diamonds naturally colorless?
- What is the magic number?