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Entries in diamond education (8)

Wednesday
Jun032009

Are You Paying For Beauty or Paying For Rarity?

With the exception of cut, which directly affects how beautiful a diamond will appear, it is important to realize that you are not paying for beauty. You are paying for rarity.

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Monday
May182009

How Rare is the Asscher Cut?

The Royal Asscher cut has quite a history. In 2001 it received a patent and is a phenomenal square with very wide corners, steep crown, and 74 facets placed with precision for light reflection.

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Wednesday
Apr292009

Can Experts Agree on Fluorescence?

Once upon a time, there was actually a preference for stones with fluorescence. They were called "river" diamonds (found in riverbeds). How about today?

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Wednesday
Apr012009

Which White Metal is Best?

White gold or Platinum? Learn why platinum might be worth the extra money...and how the price gap is shrinking.

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Wednesday
Mar252009

How to Choose a Reputable Diamond Jeweler

This is where word of mouth is key. Ask around and follow the below 7 guidelines...

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